There is no single way to solve the problems
our globe faces.

This learning marked the beginning of an arduous, important journey to not only a new look, but a redesigned approach for how to solve the world’s greatest problems.

Uncharted represents that our world, and how we improve it, is not fixed. There is no single way to solve the problems our globe faces, so we must head into the uncharted and learn what it takes to put big dents in big challenges.

Problems are complex and dynamic. Our approach to solving is multi-colored, multi-changing, and multi-shaped. So is our logo. Its multiple permutations symbolize that no matter the situation, Uncharted will adapt and become best suited to solve it. Our brand is as dynamic as the solutions required to better our world.

Our fluid identity

Our deconstructed logo resembles a world where there are constant shifts—a world where we need to adjust and adapt to find solutions to problems

Let’s talk about what we’ve learned.

As Unreasonable Institute, we placed the entrepreneur in the center of our work. This let us be laser-focused on doing everything we could to support people doing extraordinary things, yet it didn’t allow us to effectively solve the world’s most persistent problems at scale.

1. We want to find the best way to solve problems

With an entrepreneur-centric model, we worked with a wide diversity of entrepreneurs who were creating impact in different sectors. In one cohort, we had entrepreneurs working in healthcare, education, and renewable energy. There was valuable impact with this model, but we want more than that. We want to accelerate the people and organizations who are uniquely positioned to tackle the same issue and put a big dent in it. So we’re moving from an entrepreneur-centric model to a problem-centric model where we put the problem at the center—like how to get low-income students into college. With that as our organizing principle, we identify the best people and organizations to put a dent in it and accelerate them so we can see measurable change.

2. Entrepreneurs are only one catalyst to put a dent in big problems

The entrepreneurs we have worked with over the last seven years have created extraordinary impact, but to move the needle on a problem requires engaging a larger audience of entrepreneurs, corporations, policy-makers, and governments.

3. We asked: What if we could build a collective movement around a problem?

Through a collective approach, we can address multiple drivers of one single problem. We’re going to take on specific problems, build an army of people, and give them access to what they need—mentors, funders, partners, policy makers, you name it— to attack it from all sides.

4. Charting a new path

We’re also moving in a new direction. In early 2009, the founding team of the Unreasonable Institute was forged. Over the next five years, Unreasonable Institute supported over 592 ventures from around the world, and expanded internationally. During the same time period, Unreasonable Group launched several world-wide initiatives. Both Unreasonable Institute and Unreasonable Group remain committed to solving the world’s greatest problems by supporting entrepreneurs globally. Over time, however, our approaches to doing so diverged.

It is this difference in vision, along with a need for clarity, that propelled our team at Unreasonable Institute to move on from the Unreasonable brand and establish ourselves anew as Uncharted.  And we’re thrilled to take this next step in our journey—moving into uncharted waters to learn how to solve problems.

Uncharted territory