License the Uncharted Playbook
Empowering entrepreneurial ecosystems
We can’t solve problems alone. That’s why we empower others to run their own accelerator programs by licensing the Uncharted Playbook. To date, our Playbook has been used in over 30 countries to implement over 50 programs. It contains two modules with over 80 hours of curriculum — Business Model Validation and Investment Preparedness — plus guides and resources for running an accelerator program from start to finish.
Built around two of the biggest hurdles for early-stage entrepreneurs, the Playbook contains two curricula. Each curriculum is broken into workshops that can be delivered standalone or over the course of a five-day intensive accelerator. These workshops contain detailed facilitator guides, interactive presentations, and hands-on worksheets or activities for entrepreneurs.
Business Model Validation
This 40-hour intensive curriculum is designed for prototype and pilot-stage entrepreneurs who are looking to rapidly and systematically validate their venture’s business model. Click to see an example.
Resources for every step
We know that having excellent curriculum and delivery is only one part of the puzzle. First, you have to get there. The Playbook includes resources taken from our team beginning with planning a timeline and building a team, moving through to follow-up email templates and post-program entrepreneur surveys.
Build a solid team with descriptions of team roles and responsibilities, communication tools, and tips on cultural practices.
Stay on track with easy-to-follow checklists for events, budgeting, fundraising, outreach, recruitment, and more.
Plan out and achieve your financing goals with an easy-to-use budget template and a how-to video.
Manage your marketing presence effectively, including talking points, social media tips, and press release templates.
Search and Selection
Find the right entrepreneurs for your program with ideal profiles, selection criteria, and application and interview questions.
Secure key mentors for your program from sourcing tips to guidelines for building powerful relationships.
From those who’ve licensed the Playbook
I was blown away...
"I was blown away by the Playbook. So many entrepreneurs feel they are in the dark and the Playbook turned the lights on—being an important tool in democratizing access to funding knowledge and best practices. By utilizing the Playbook, we were able to provide our community with the best resources and support to scale their venture and impact."
Was of immense help...
"The Uncharted Curriculum was of immense help; it provided structure and the checklists helped us to know what we were doing. We felt very supported knowing it had been tested. "
"In general, I was really impressed with the Playbook—so hats off. It was amazing. Having the curriculum was great."
Frequently Asked Questions
It all started in 2014, when our team was dissatisfied with the small number of impact ventures we could support by just running programs ourselves. We were committed to accelerating hundreds more social ventures around the world, and we were eager to increase our rate of learning about the most effective ways to scale impact ventures, so we prepared to scale.
In the following year, we created a Playbook with start-to-finish instructions on how to run a bite-size version of our program, called a Lab. We selected 10 teams globally to partner with initially, and worked with them to start accelerator programs in their own regions, supporting them from our headquarters in Denver, Colorado.
Since 2015, the Labs movement has grown to support Labs in 40 locations around the globe, with intentions to run problem-specific programs in the future that include Lab Teams. We want to learn how to solve global issues at a rate faster than any of us could achieve by working alone, so are now licensing our curriculum out to give power away and get even more people involved.
The curriculum that Uncharted has developed didn’t come out of a textbook, but instead was developed through hours of testing on real-life entrepreneurs to determine the most effective approach for entrepreneurs to learn and apply the critical material needed to help them grow their venture.
Our curriculum development team spent substantial time with industry experts to understand the concepts. Then they developed prototypes of the curriculum and tested it on entrepreneurs to get a sense of if they were on the right track. After testing it, the curriculum development team went back and refined the curriculum based on learnings before updating it into the form and structure you have before you. Every time we get feedback from users on what works and what doesn’t work regarding curriculum, we make updates and refine it. In this sense, developing curriculum is a team effort and is never finished, per se. But every time the curriculum is run, it gets better.
We design the curriculum always with an eye towards the entrepreneur’s experience, we prioritize applied-learning over lecture so entrepreneurs can use workshop time to make progress on their venture (not just hear someone speak), and we’re as conscientious about the spacing and sequencing of curriculum as we are about the content itself, so entrepreneurs can encounter the curriculum they need when they need it.
The Business Model Validation Lab is designed to do one thing: provide entrepreneurs with a step-by-step methodology to rapidly and systematically validate their venture’s business model.
- Identify the foundational assumptions that underpin their venture
- Design and run experiments to validation/invalidation those foundational assumptions
- Meet with mentors to get feedback and develop next steps
By the end of the Lab, entrepreneurs will have:
- Learned a repeatable methodology for how to do customer discovery
- Built 2-3 prototypes of a key element of their venture
- Tested prototypes with real customers
- Learned how to build and maintain mentor relationships
- Met and received feedback from 6-10 world-class mentors per team
- Conducted a break-even analysis of their business and identified the key cost and financial assumptions of their business
- Built out a basic budget and financial model
- Created a 6-month operating plan
The Investment Preparedness Lab is designed to do one thing: help entrepreneurs be more prepared to raise funding.
- Understand the steps of the investment process and what is needed, in order to be prepared at each step
- Diagnose where a venture is in preparedness for those steps, build a full plan for how to get ready, and actively work to get more prepared
- Meet with actual funders to get feedback and practice building investor interest
By the end of the Lab, entrepreneurs will have:
- Learned what the fundraising process looks like from start to finish and the elements needed to succeed in raising funding
- Diagnosed how prepared (or unprepared) they on these various elements of funding preparedness, giving them a snapshot of where they are
- Actively worked on various elements to become more prepared to raise funding (for example: develop their financials, write a strategic plan, clarify their funding ask, develop their pitch materials)
- Created a list of at least 30 potential funders and learned quick research and outreach techniques to find and connect with even more funders when they leave
- Learned a methodology for how to build strong relationships with funders – relationships that get stronger over time which will help make their funding case stronger over time
- Completed funding readiness “reality checks” with 4 – 5 real funders and received real and honest feedback on their investment preparedness
- Designed a strategic plan to become funding ready and identified the tools to get there
- Drastically increased their confidence level about leading an investor meeting which will lead to far more productive meetings with future potential funders
All over the world! Explore the map above to see all of the countries where our playbook curriculum has been implemented.
We view using the playbook as professors would use textbooks in their college courses. Once you license the playbook, you are free to pick and choose which workshops to use, modify some examples to fit the local context, and promote your program as “in partnership with Uncharted.”
Our team will be available for support remotely but the playbook is fairly standalone and will give immense amounts of information.
We equate using the playbook to professors who would use textbooks in their college courses. Once you license the playbook, you are free to pick and choose which workshops to use, modify some examples to fit the local context, and promote your program as “in partnership with Uncharted.” However, we do ask you do not change the branding of the playbook and to give Uncharted full credit for the content in and of itself.
Starting in 2017, our team priorities shifted to focus our efforts more heavily on running larger and longer national and global programs with ventures at different stages. However, we still wanted to find a way to empower people to run their own accelerators, and found that by licensing our entire playbook and giving our power away, others could benefit just as well.